DMMX invests in Bumilangit, joins hands to form a Digital Contents JV
Jakarta, 23rd July 2020 – PT Digital Mediatama Maxima Tbk (“DMMX”), a digital cloud advertising infrastructure company and subsidiary of PT M Cash Integrasi Tbk (“MCAS Group”), has announced its investment in PT Bumilangit Entertainment Corpora (“Bumilangit”), an entertainment company that owns one of the largest collections of comic superheroes intellectual property (“IP”) in Asia, and joining hands to form a digital contents joint-venture (“JV”) company. The JV, PT Bumilangit Digital Mediatama, will enable DMMX to bring richer and more exciting contents into its advertising and open a digital platform for Bumilangit to distribute and monetize its IP assets. Bumilangit manages more than 1,100 characters, one of them is Gundala, as the first movie of Bumilangit Cinematic Universe, broke all-time records for the highest-grossing hero in Indonesia after its release in 2019. Please see the video here: https://bit.ly/3ht2Z05
The investment from DMMX in Bumilangit and the formation of the JV company is expected to be completed in the second half of 2020. Post-completion, DMMX will be a shareholder of Bumilangit and owns 50% of the JV company, with Bumilangit owning the remaining 50%.
Budiasto Kusuma, President Director of DMMX, commented, “We are pleased to be able to partner with Indonesia’s dominant entertainment company with the richest IP library. Through this partnership, we expect to bring more engaging contents to our advertising platform, better engaging an increasingly savvy consumer. We also expect to better serve our retail and commercial clients by offering more sophisticated promotion strategies and corporate tie-up opportunities.”
Bismarka Kurniawan, Founder and Chief Executive Officer (CEO) of Bumilangit, added, “By working together with DMMX, Bumilangit will gain access to new avenues to distribute our contents and reach out directly to our fan base. Bumilangit sees a lot of benefits that will arise from its collaboration with digital businesses. More importantly, this move will empower our digital capabilities and presence, which are especially important in an increasingly digitalizing Indonesia. We look forward to even more collaborative initiatives with DMMX, as our cinematic universe harmonizes within the DMMX digital cloud advertising network.”
Jahja Suryandy, President Commissioner of DMMX and Managing Director of MCAS group of companies, commented, “With the powerful blend of DMMX’s massive digital infrastructure and Bumilangit’s most valuable entertainment and creative franchise, the partnership is expected to yield mutually-beneficial synergies and create a powerful force in distributing unique advertisements across DMMX’s digital platform. We see that Bumilangit’s more than 1,100 superhero IP rights will allow us to create a long-lasting—even evergreen—digital content.”
Through this cooperative venture, DMMX will lend its platform capabilities and digital expertise to Bumilangit, while gaining access to Bumilangit’s IP database, which has tremendous developmental potential in terms of enriching DMMX contents. In return, Bumilangit will gain increased exposure of its products and services and access tie-up/bundling opportunities with DMMX clients. DMMX will thus reach out to a wider range of clients, empowered with a stronger content base.
About PT Digital Mediatama Maxima Tbk
PT Digital Mediatama Maxima Tbk (“DMMX” or “the Company”), a subsidiary of PT NFC Indonesia Tbk (“NFCX”) as one of the members of PT M Cash Integrasi Tbk (MCAS) group, is a digital startup company that develops cloud-based digital trade marketing and cloud advertising exchange platforms with end-to-end services, commencing with content management and programmatic advertising, extending to sales acquisition programs. Our current top clientele includes Indomaret, Alfamart, KFC, BCA, and Sampoerna Retail Community (SRC) members. The stated Vision of DMMX is to act as a digital trade marketing and cloud advertising exchange expert, to offer comprehensive yet efficient solutions to digitally empower businesses in Indonesia. DMMX has a Mission to expedite Indonesian business performance with efficient and effective advertising strategies, through the use of a digital trade marketing and cloud advertising exchange as its main business element. The four main areas of enterprise of DMMX are Managed Services, Infrastructure as a Service (IaaS), Advertising Exchange Hub and Trade Marketing. The scale of DMMX service has already extended across the archipelago, with coverage spread through 30 cities throughout Indonesia.
Established in 2003, Bumilangit marked a milestone in the revival of superhero-based comic storytelling in Indonesia. Bumilangit is a family to many original artists, spanning early years until the present, engaging loyal fans who appreciate our remarkable arts. Bumilangit is the leading character-based entertainment company in Indonesia, one that manages an unrivaled library of over 1,100 characters featured in comics published over the last sixty years. The strength of the characters is not simply based on their popularity, but the rich comic stories behind each. As an entertainment company, Bumilangit’s core business pillars are in comics publishing, movie and TV series production, merchandise production and licensing. In the quest to achieve our goals and objectives, we will embrace any form of partnership with credible partners. Innovation and creativity are the center of everything we do in order to deliver superior entertainment products and experiences to our consumers.
For more information, please contact:
Jo Cheah Zhuo En, CFA
PT Digital Mediatama Maxima Tbk (DMMX)
PT Digital Mediatama Maxima Tbk (DMMX)
VP of Marketing
PT Bumilangit Entertainment Corpora